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    Art on Wheels lights up the night

    The Minneapolis Art on Wheels (MAW) project creates illuminated works of art using three broadcasting units designed by students during a University of Minnesota course. The three-wheeled bicycles house projectors, powered by small generators, capable of projecting 60-foot  by 40-foot images onto the faces of buildings. Software that tracks a laser pointer also allows for drawing on buildings in real-time. 612 Authentic joined a MAW team on May 11 and captured their artistry in action. MAW begins a cross-country tour on May 28 that will travel from Minneapolis to San Jose, Calif., stopping to perform in six cities along the way. 

     

     

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    612 Authentic's short-form documentaries won awards in 2005 and 2006 at the Media That Matters festival in New York, and have been featured in the Ironweed Festival, the Journal of Short Film and the L.A. Shorts Festival. Its films, including "Battleground Minnesota" produced for Phillips Community Television, have been praised by Tim Robbins and Juan Williams. Founded in 2005 by Gabriel Cheifetz, its creative director, 612 Authentic's three-person team serves local and national clients, including Current TV, the San Francisco-based cable network led by Al Gore and Joel Hyatt.

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