Five days a week, MinnPost.com offers news stories and features of interest to people who care about Minnesota. With dozens of contributing journalists, our aim is to ensure that everything you see at MinnPost.com includes solid reporting, thought-provoking insights and excellent storytelling. 

Advertising Information Menu:

• Rate Card
• Homepage Sponsored Headlines
• E-mail Newsletter Sponsorship
• Targeted Content Advertising
• Deadlines and Specs
• Political Advertising Policy

Rate Card

Download Rate Card (364 KB PDF)

MinnPost.com offers news and features of interest to people who care about Minnesota. Our aim is to ensure that everything you see at MinnPost.com includes solid reporting, thought-provoking insights and excellent storytelling. MinnPost.com has an average of 300,000 monthly unique users delivering an average of 1,000,000 monthly pageviews.  More Information.

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Homepage Sponsored Headlines

Automated via RSS, Sponsored Headlines is a new home page format displayed within MinnPost's main daily news stories. Your headline automatically updates whenever your RSS feed is published so you can change it as often as you like. Each Sponsored Headline share will deliver an estimated 40,000 impressions each month.
Annual Agreement One Share: $7,500 net
Annual Agreement: 2 or more shares $6,000/net each.

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E-mail Newsletter Advertising

Daily email:  summary of daily content on Minnpost.com.
Medium rectangle (300x250) banner. Monday - Saturday, 35,550 weekly emails (5,925 daily opt-in subscribers).  $480 net/week.  Limited availability. Please contact us for details.

This Week in Minnesota email:  highlights stories of interest to Greater Minnesota.
Medium rectangle (300x250) banner. Delivered Tuesdays, 2,500 subscribers/week, 10,000/month. $100 net/week. Limited availability. Please contact us for details.

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Targeted Content Advertising

Target your message with content section advertising (e.g. Learning Curve, The Daily Glean). Availability is limited.
Annual Agreement: $3,000 - $10,000
(depending on section and position)
Less than annual agreement ads 20% premium

Download Sponsorship and Targeted Advertising Rate Card

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Deadlines and Specs

Web site banner formats: medium rectangle: 300x250, half-page: 300x600, top leaderboard: 728x90, Content Advertising graphic banner: 300x120. Content Advertising RTA/RSS banner: 100x100 logo and any RSS feed. Banners must have borders.  Animation must stop after 8 seconds. Maximum looping 2x. If you submit a Flash file, please send a backup gif or jpg and make sure your SWF uses a clickTAG for tracking purposes.  Flash files must be saved as Flash version 9 or lower using ActionScript 2. MinnPost.com uses 24/7 Real Media: OpenAd Stream to serve its banners and allows third-party serving.

All creative/tags, URL(s)  must be sent to Brian Perry at least 3 business days before banner needs to be live on MinnPost.com.

Files accepted:  SWF, GIF, HTML, JPEG

Max file size: 50k

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