Remember how the Coen brothers’ movie "Fargo" set off a nationwide snicker at the way we talk here in Minn-e-SO-tah? And how cold it is here? And our handy-dandy wood chippers?

Here we go again.

"New in Town," starring Renée Zellweger, is set in New Ulm and we can expect the snowbound Scandinavian stereotypes to roll again like a snowball headed downhill. In the trailer http://www.aceshowbiz.com/video/download/00005580/ there are snow jokes and fur hats and funny-talking church lady types.

It's scheduled for release in January, reports Brian Ojanpa of the Mankato Free Press, http://www.mankatofreepress.com/local/local_story_344225930.html so he went to New Ulm to see what folks there might be thinking about this-here new movie.

Shannon McKeeth hosted the movie director and a researcher last year in her New Ulm bed and breakfast. Apparently they were the only ones from the production to show up in town. The movie was shot mostly in Canada.

McKeeth said there's a tradeoff: Minnesota locales vs. clichéd portrayals.

"Yes, we do eat hotdish, and we do go ice fishing," she said. "But it’s tough. You want to accept the recognition, but it’s unfortunate that it’s not portrayed accurately."

Ojanpa says the characters' speech, based on the trailer, suggests they simply aped the over-the-top accents from"Fargo."

But he says the local Chamber of Commerce president offers a rosy spin. "We can only hope the movie is positive and piques enough interest for people to check out New Ulm," Sharon Weinkaufshe said.

Still, the stereotypes can hurt. "Businesses have a hard time getting people to come here because that’s the perception that’s presented — that this is in the sticks, that it’s a barren wasteland," she said.