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John Reinan

John Reinan was born in Duluth, raised in Fergus Falls and graduated from St. Olaf College in Northfield, Minn. He reported for seven newspapers from Alaska to Florida, including three years as consumer/marketing reporter at the Star Tribune. John lives in the Linden Hills neighborhood of Minneapolis and is a senior director at the Minneapolis marketing agency Fast Horse.

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Articles by this author:

PR is winning the Content War
Business

PR is winning the Content War

By John Reinan | 03/11/13

PR people are getting out their message at a time when the traditional media are less able to provide a counterweight.

TV remote
Business

TV’s still king, but it’s morphing into a total media center

By John Reinan | 03/04/13

Although we haven’t replaced the boob tube, we’ve supplemented it with other electronic media, notably smart phones and tablets.

Twin Cities newspapers — what recent industry developments might mean
Business

Twin Cities newspapers — what recent industry developments might mean

By John Reinan | 02/25/13

Readers are “graying” quickly, but on the plus side, the percentage of area households that buy a newspaper is among the nation’s highest. 

man using mobile device
Business

Goin’ mobile: The cloud-based lifestyle is moving fast

By John Reinan | 02/18/13

Marketers are still coming to grips with the growth in mobile and haven’t fuly adjusted their thinking.

brand lab
Business

BrandLab ‘experiment’ proves a marketing success for students and business

By John Reinan | 02/11/13

The program offers more than 400 students from diverse backgrounds an introduction to marketing careers.

old radio
Business

Terrestrial radio is losing listeners — and the industry war

By John Reinan | 02/04/13

It’s increasingly homogenized, as corporate ownership and syndicated programming have destroyed the local autonomy of hundreds of radio stations nationwide.

How the networks choose some of those TV shows
Business

How the networks choose some of those TV shows

By John Reinan | 01/28/13

If you ever thought they might just as well be chosen by a random bunch of drunks — sometimes they might be. How do I know? I was one of them.

Adam Wahlberg
Business

Adam Wahlberg gives up successful Super Lawyers gig for digital-books venture

By John Reinan | 01/21/13

Think Piece Publishing focuses on digital sales of works by authors with hard-won wisdom gained through personal experience.

Digital billboards draw critics
Business

Digital billboards draw critics — and a small but lucrative slice of outdoor ads

By John Reinan | 01/14/13

Although a new study was careful not to call them a traffic safety hazard, opponents immediately started pushing the message that they’re dangerous.

Instagram misstep is latest attempt to 'monetize' online users' data
Business

Instagram misstep is latest attempt to 'monetize' online users' data

By John Reinan | 01/07/13

The Internet sees you as data to be sliced, diced and sold in as many ways as possible.