By Audra Otto | Published Tue, Sep 7 2010 3:30 pm
If imitation is the sincerest form of flattery, then American readers are paying President Obama the ultimate compliment.
When the commander in chief buys a book -- or mentions it in an interview, or adds it to his online reading list -- it's gonna be big.
According to Jennifer Schuessler of the New York Times, a nod from the President and a title flies off the store shelves as Americans scramble to posses it.
The sales boost given to Obama's reads has been termed the "Obama bump," and it's a publisher's dream.
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