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BrauBlog

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    A bad day to stop home delivery?

    By David Brauer | Published Mon, Mar 30 2009 10:19 am

    You think Detroit newspaper junkies are rueing the first day that the city's two papers stop home-delivering? Monday turned out to be just a wee bit newsy: the feds decide to restructure General Motors and Chrysler, and the Michigan State Spartans make the men's Final Four at Ford Field.

    The silver lining for the Detroit Free Press and Detroit News, which no longer deliver on Monday, Tuesday, Wednesday and Saturday, is they still print papers for newsstand sales. Especially with major sports news, both could sell plenty of the fewer-paged editions at much higher margins that subscribers provide. (That's welcome locally, since the News and the Pioneer Press have the same owners.)

    Only bottom-line problem: both papers are free today, so no circulation dough in the coffers. One can only hope ad staffs long trained to sell paid circ talked up the virtues of a one-day freebie.

    FYI, here are today's two front pages:

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    minnpost.com/braublog

    David Brauer authors Braublog and is MinnPost's local media reporter. He's covered media and politics as a writer and editor since 1983 for City Pages, the Southwest/Downtown Journal, KFAN and KSTP-AM, Mpls.St.Paul, Minnesota Monthly, Law & Politics, the Business Journal, KARE11 and national outlets. Follow him on Twitter. Email: dbrauer [at] minnpost [dot] com. 

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