John - my point is that circulation is falling. That's in an *audit* report, not an inference.

Actually, you're the one doing the inferring from all the ads you "see." Notice the Strib filed for bankruptcy recently? Think ad revenue might have something to do with that? The ad-revenue drop is well chronicled in previous stories based on the *bankruptcy filing* and subsequent Strib-supplied court docs.

"rachel" - please consider using your real name (not *a* real name) in future comments. I mean, I'm sure there's an interesting story behind a woman using a "neptunedude" email address, and it's interesting that every time I write about Strib finances, I get a similarly worded complaint ... from differently "named" people.

I've let the shape-shifting go in recent weeks, but we both know what game you're playing with our rules that merely ask for honestly identifying one's self. I certainly don't mind folks defending the paper, but a little more veracity (and logic) would be welcome.

As for the substantive complaint, today's news is the Strib's (and PP's). I don't think I've failed to note other media, but as I've repeatedly stated, newspapers are the big news dogs in town and as such will get closer coverage.

John -

It's just frustrating to see the same person (not you) game the system. Trust me, it's not *just* the nickname.

However, I do think you're continuing to be illogical.

I don't know why I'd look foolish if the paper emerges from bankruptcy. The paper *should* emerge from bankruptcy.

But that says nothing about your initial claims. The emergence will be a function of wage cuts and creditor haircuts - which, by the way, *confirms* revenue losses, not contradicts them.

I'm not saying it's illogical to compare across mediums. I am saying today is a newspaper circulation news day, so it's about newspaper news.

Not sure what you mean by "not knowing what's going on?"

By the way, stay tuned for the promised follow-up point that directly addresses the "combined audience" website point. That data comes in a subsequent report. Confirms something I wrote earlier - the claim that "our audience is bigger than ever" is flat wrong, at least if you're measuring the home market.

And yes, that's print/web combined.

Bernice - I can't tell you how many people inside and outside the building have told me that.

I don't know the cost, which of course is everything, but it seems a mistake they should belatedly try to correct.