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By David Brauer | Published Tue, Apr 28 2009 3:00 pm
Next semester, the campus newspaper will be like the rotary telephone on the St. Thomas campus: extinct.
Touting "the first all-digital student-media convergence of its kind, St. Thomas announced April 24 that it would cannibalize the print version of the Aquin this fall to finance TommieMedia.com, "a future one-stop shop for student-produced radio, broadcast and 'print' media."
Student ad reps will sell the web inventory and campus p.r. students will promote the new convergence site.
Earlier this year, the Minnesota Daily dropped its Friday print edition to become, in editor Vadim Lavrusik's words, a "seven-day news provider" with a weekend online edition. On some level, St. Thomas is just cutting to the chase in the battle for the future.
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