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BrauBlog

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    Get ready for MPR's Newscue ... or NewsQueue ... or ...

    By David Brauer | Published Wed, Jun 24 2009 1:30 pm

    I'd planned a longer pre-release feature on MPR's new, redesigned website, which debuts tonight or Thursday. However, after tramping over to St. Paul for an interview, station higher-ups decided I couldn't see the site or even get screen shots. In return, I decided not to run the interviews until I can look at the actual product.

    Despite MPR's control fetish, I still can't resist an unofficially sourced teaser.

    Apparently, MPR newcast hosts will soon start pitching a new news-specific address: Newscue.org. Or Newsqueue.org. Or MPRnewscue.org. Or MPRnewsqueue.org. As of 1:30 p.m. Wednesday, they all refer back to the MPR.org home page. (Dot-coms go nowhere, by the way.)

    What does this mean? Like the Pioneer Press and Twincities.com, MPR will be splitting its brand. There will still be news links at minnesotapublicradio.org — the site hosts have drummed into your head for years — but the main news site will have the distinct identity.

    Will it be revolutionary, evolutionary, or a dud? I'll let you know when I finally get a look!

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    minnpost.com/braublog

    David Brauer authors Braublog and is MinnPost's local media reporter. He's covered media and politics as a writer and editor since 1983 for City Pages, the Southwest/Downtown Journal, KFAN and KSTP-AM, Mpls.St.Paul, Minnesota Monthly, Law & Politics, the Business Journal, KARE11 and national outlets. Follow him on Twitter. Email: dbrauer [at] minnpost [dot] com. 

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