NewsQ! That's apparently the "official" spelling of MPR's newly designated news site, which will go live Thursday at 6 a.m., according to a memo from MPR Program Director Steve Nelson.

[Update: It's live as of 7:30 p.m. Wednesday.]

Technically, it's "MPRNewsQ," though as noted earlier, variations such as NewsCue and NewsQueue work with or without the three-letter brand. You do need ".org" though.

Are you psyched? Me, too! Anyway, here's Nelson's memo so you see how they'll roll it out:

All,

Thursday morning at 6, we launch mprnewsq.org. A lot of work has gone into building it and I hope you are as excited about it as I am. When we talk about it on the air, I want to make sure we are consistent and concise to help make the launch as successful as possible. To that end, here are some guidelines about how to talk about it on the air.

Starting at 6am Thursday, we stop using minnesotapublicradio.org as a call to action. Until then, the name remains confidential.

Our Web site is called: "M-P-R News Q dot org." No need to emphasize or spell out the Q.

Our Legal ID is changing to this. It will be on the log. Please read it this way every hour. "This is Minnesota Public Radio News. Ninety-one point one, K-N-O-W Minneapolis, St. Paul. For streaming audio and breaking news, go to M-P-R News Q dot org."

As we launch the site, we're positioning it as a new product, not a redesign. It's also important for us to ask our audience to change their bookmarks. Here's some language to use when promoting the site. Please use the word "new," the bookmark language, and the tagline often.

You can see "then and now" pictures of the Hugo tornado online at M-P-R News Q dot org, Minnesota's new online source for news that matters.

Bob Collins is live blogging Midmorning on our new Web site, M-P-R News Q dot org, bookmark it today.

Steve Nelson
Program Director
Minnesota Public Radio News