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BrauBlog

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    More fun with radio ratings: the corporate rankings

    By David Brauer | Published Fri, Nov 6 2009 10:59 am

    As regular readers know, I'm powerless in the face of a spreadsheet. So to follow up on last night's post about October radio ratings, I thought I'd gin up a chart on how the corporate overlords are doing.

    While the numbers below only cover total listenership, not the ad-coveted 25-to-54-year-old demo. But this gives you a window into another way these guys compete, at the ownership level.

    There are five corporations that control 85 percent of the radio market:

    ♦ Clear Channel (K102, KDWB, KFAN, Cities97, KOOL108, KTLK and KXFN)
    ♦ Citadel (KQ, 93X, LOVE105)
    ♦ CBS (WCCO, Jack-FM, WLTE)
    ♦ Hubbard Broadcasting (KS95, AM1500, FM107)
    ♦ Minnesota Public Radio (KNOW, The Current, Classical)

    As you can see from the chart below, Clear Channel is the big dog, with middle three comprising a second tier, and MPR a very healthy fifth.


    There's not a ton of variation in market share over the past five months, but Clear Channel and Hubbard ticked up this month on the strength of their sports properties: in CC's case, the Vikes, and for Hubbard, the Twins.

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    minnpost.com/braublog

    David Brauer authors Braublog and is MinnPost's local media reporter. He's covered media and politics as a writer and editor since 1983 for City Pages, the Southwest/Downtown Journal, KFAN and KSTP-AM, Mpls.St.Paul, Minnesota Monthly, Law & Politics, the Business Journal, KARE11 and national outlets. Follow him on Twitter. Email: dbrauer [at] minnpost [dot] com. 


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