SERVING MINNEAPOLIS / ST. PAUL / MINNESOTA
Donate Now Sustaining Member

Our major sponsors




Sponsor of
Second Opinion


Sponsor of
Community Sketchbook


Our major advertisers


Our in-kind partners

Search Engine Marketing

MinnPost thanks these generous donors:

INDIVIDUALS AND FOUNDATI0NS
Blandin Foundation
Otto Bremer Foundation
Bush Foundation
Sage & John Cowles
David & Vicki Cox
Toby & Mae Dayton
Jack & Claire Dempsey
Ethics and Excellence in Journalism Foundation
Sam & Stacey Heins
John S. and James L. Knight Foundation
Joel & Laurie Kramer
Lee Lynch & Terry Saario
Martin & Brown Foundation
The McKnight Foundation
The Minneapolis Foundation
The Saint Paul Foundation
Rebecca & Mark Shavlik

(See all donors here.)

BrauBlog

  • Switch to Small Text Size
  • Switch to Medium Text Size
  • Switch to Large Text Size
Email Print Submit a Comment

    Super Bowl spin: local media edition

    By David Brauer | Published Mon, Feb 8 2010 11:47 am

    Fox9's headline on its Super Bowl ratings story: "Superbowl TV Ratings Not So Super in the Twin Cities"

    The Star Tribune's headline on its Super Bowl ratings story: "Super Bowl ratings up in Twin Cities"

    Guess which outlet competes directly with WCCO, the station that broadcast this year's game?

    While Fox9 makes the point that the Super Bowl ratings here weren't as good as for the NFC Championship game (which, by the way, was broadcast on Fox9), the Strib notes the Minneapolis-St. Paul market finished 15th of 50-plus metered U.S. locales. Both facts are true. However, given that our 51-rating, 75-percent share was only about 10 percent lower than top-ranked New Orleans' 56.3/82, I'd say the Strib's take is lot closer to the mark, and local fans clearly overcame their disappointments to tune in.

    Like what you just read? Support high-quality journalism in Minnesota by becoming a member of MinnPost.

    Advertisement:

    0 Comments:

    E-mail address

    Password

     

    Forgot Password? | Register to Comment

    MinnPost does not permit the use of foul language, personal attacks or the use of language that may be libelous or interpreted as inciting hate or sexual harassment. User comments are reviewed by moderators to ensure that comments meet these standards and adhere to MinnPost's terms of use and privacy policy.

    We intend for this area to be used by our readers as a place for civil, thought-provoking and high-quality public discussion. In order to achieve this, MinnPost requires that all commenters register and post comments with their actual names and place of residence. Register here to comment.


    minnpost.com/braublog

    David Brauer authors Braublog and is MinnPost's local media reporter. He's covered media and politics as a writer and editor since 1983 for City Pages, the Southwest/Downtown Journal, KFAN and KSTP-AM, Mpls.St.Paul, Minnesota Monthly, Law & Politics, the Business Journal, KARE11 and national outlets. Follow him on Twitter. Email: dbrauer [at] minnpost [dot] com. 

    MinnPost on Facebook

    Recent BrauBlog posts