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By David Brauer | Published Wed, Mar 3 2010 10:42 am
[Important note: This post originally contained screen grabs from Tom Barnard's Facebook page that also included comments from fans. We've removed the screen grabs and I am sincerely sorry for including them originally.]
I think it's fair to say plenty of Twin Citians were psyched last weekend to read the Sunday Star Tribune profile of KQ morning jock Tom Barnard. By his own reckoning, Barnard — who's been the tent pole of a show that's creamed the competition for a quarter-century — hasn't given an interview in 17 years.
The local media earthquake was interrupted by the Chilean earthquake, which knocked Barnard's profile into next week — literally. (It's scheduled to run this Sunday.) But before the story was pulled, the Strib posted a teaser that got Barnard so mad that he ripped the paper a new one ... or several new ones ... on his Facebook page, where his avatar is Don Corleone.
The fun starts Saturday morning, when this teaser appeared:
"Minnesota's shock-jock Tom Barnard is known to critics as a crude loudmouth. His friends say he has a more intellectual side. Read the latest Minnesota Profile only in the Star Tribune."
Keep in mind, Barnard has ripped the bark off every prominent liberal and every minority group in Minnesota in the name of blunt honesty; after a 2007 incident, KQ put up a billboard bragging "Our Lawyer is Always Busy." In 2010, Barnard is offended by the term "shock jock" ... while confirming the "crude loudmouth" part, writing:
"Jesus, when will these pinheads get a goddamn clue? Typical nastiness from so-called progressives. Blow me."
Even though the Strib endorsed his good pal Norm Coleman, Tom really does believe ideology is behind the Strib's misdeeds, later referring to the paper as "your liberal, tolerant, progressive assholes."
Barnard claims he won't do another interview for "30 years" — forget about that follow-up, Neal —and later wishes "this would just go away." Later, though, he notes "they'll put it online [the following] Thursday."
Before it's clear why the profile hasn't appeared, Barnard snarks "well-run outfit" and "SHOCKER!" After the reason is clear, Barnard is back to wishing it away, saying he hopes the profile won't run next week, either.
On Monday morning, he's still stewing. The Strib has been so unfair.
Good morning everyone, back to the salt mines for another week. I'm just sitting here at 5:20, thinking of Shock-Jocky things to say on the show today. Can't think of any. I do, however, have many ideas that I think will qualify as "Loudmouth Crudeness." I am convinced I can only look bad in an article they promo-ed in such a way.
And later:
I haven't seen the guest list for myself, but I think I'll promo a guest using only my opinion of them so that, by the time they're on, even if you have an opinion of them yourself, I will have coaxed you into prejudging them. That is a helluva way to welcome a guest to your show or newspaper. Now you know why I haven't done an interview in 17 years.
Finally, Barnard admits he tried to get the interview killed! "I have asked for it to be dropped, we'll see."
As if.
Barnard has never lost ratings points for being thin-skinned; resentment and umbrage is at the core of his persona. I get that to him, only wimpy liberals are "shocked" by his "crudeness"; his listening multitudes recognize it as intelligent wit and wisdom. (On the other hand, others are to be condemned when they boil things down unkindly.)
But his Corleone avatar is no accident — just like the Don, Barnard thinks of himself as a bold, savvy outsider wreaking havoc not only on the competition, but on a world of pompous stiffs and talentless swells. Enough listeners love that dynamic to have kept Barnard number one for two-plus decades.
Sure, the Don tried to class up his image, and maybe Justin will show Barnard chasing the same goal. But the Corleone empire was built on body counts. The Don probably would have experienced some pleasure if a writer noted his capacity to shock, and wouldn't have given a damn whether the victims found it crude. In any event, a Corleone wouldn't have whined about it. Man up and settle down, Tommy.
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