SERVING MINNEAPOLIS / ST. PAUL / MINNESOTA
Donate Now Sustaining Member


Our major sponsors




Sponsor of
Second Opinion



Our major advertisers


Our in-kind partners


MinnPost thanks these generous donors:

INDIVIDUALS AND FOUNDATI0NS
Blandin Foundation
Otto Bremer Foundation
Bush Foundation
Sage & John Cowles
David & Vicki Cox
Toby & Mae Dayton
Jack & Claire Dempsey
Ethics and Excellence in Journalism Foundation
Sam & Stacey Heins
John S. and James L. Knight Foundation
Joel & Laurie Kramer
Lee Lynch & Terry Saario
Martin & Brown Foundation
The McKnight Foundation
The Minneapolis Foundation
The Saint Paul Foundation
Rebecca & Mark Shavlik

(See all donors here.)

BrauBlog

  • Switch to Small Text Size
  • Switch to Medium Text Size
  • Switch to Large Text Size
Email Print Submit a Comment

    AM1500 raids KFAN, Green Bay paper for sports talent

    By David Brauer | Published Mon, Mar 15 2010 11:11 am

    Let the sports wars begin! AM1500 — which will become ESPN Twin Cities April 12 — has swiped its first KFAN-er for its on-air line-up, and added another ex-KFAN contributor to run its website.

    On Friday, the station announced Phil Mackey would become Pat Reusse's noon-2 p.m. sidekick and contribute content to AM1500.com. Monday, it added Tom Pelissero as a "senior web editor." According to station exec Dan Seeman, Pelissero, currently the Green Bay Press-Gazette's assistant sports editor, "will be our primary source for team news and developments" while Mackey "will supplement Tom's contributions and provide his own multi-media coverage of the Twins, Vikings, Gophers, Wild, Wolves and Twin Cities sports events."

    Neither guy is a huge name on the Twin Cities scene; Mackey jokes that he was the "Nick Punto of KFAN." But Mackey was valued enough that KFAN host Paul Allen was lamenting his departure Friday, and at 24, is almost four decades younger than AM1500's primary personalities, Reusse and Joe Soucheray. He might have just become the youngest host or sidekick on a local talk station, at least between morning and evening drive, and that could help the upstart sports station grab younger listeners.

    In the vein, the media release touting Mackey might've been the first I've ever received bragging about a new hire's Twitter followers: he has 1,589; Pelissero has 2,461.

    Mackey is not just a young dude, he's entrepreneurial as well, the founder of Minnesota Poker Magazine and the Minnesota State Poker Tour. While he says the magazine site only has about 5,000 unique visitors a month, it shows he's a digital native, and that's where the sports audience and the media are moving.

    I was skeptical Hubbard Broadcasting would spend any more money after dumping the news-talk format last month and gassing approximately a dozen staffers. But two-person shows in the non-drive hours are increasingly rare, so hiring a full-timer for noon to 2, plus two website reporters, shows this wasn't a total salary dump. (AM1500, aka KSTP-AM, will rely on free ESPN national program in morning drive and 9 a.m.-noon slots. The station is in the final year of an expensive rights deal to carry Minnesota Twins games.)

    As you can guess from the poker fixation, Mackey is a sabremetrics kind of guy, which should make for a fun pairing with noted stat skeptic Reusse. Mackey, who didn't have a KFAN contract, starts March 23; Pelissero begins March 29. 

    Update: I'm told Pelissero likes to have some fun in his web videos. Here's one:

    Like what you just read? Support high-quality journalism in Minnesota by becoming a member of MinnPost.

    Advertisement:

    1 Comment: Hide/Show Comment

    E-mail address

    Password

     

    Forgot Password? | Register to Comment

    MinnPost does not permit the use of foul language, personal attacks or the use of language that may be libelous or interpreted as inciting hate or sexual harassment. User comments are reviewed by moderators to ensure that comments meet these standards and adhere to MinnPost's terms of use and privacy policy.

    We intend for this area to be used by our readers as a place for civil, thought-provoking and high-quality public discussion. In order to achieve this, MinnPost requires that all commenters register and post comments with their actual names and place of residence. Register here to comment.



    minnpost.com/braublog

    David Brauer authors Braublog and is MinnPost's local media reporter. He's covered media and politics as a writer and editor since 1983 for City Pages, the Southwest/Downtown Journal, KFAN and KSTP-AM, Mpls.St.Paul, Minnesota Monthly, Law & Politics, the Business Journal, KARE11 and national outlets. Follow him on Twitter. Email: dbrauer [at] minnpost [dot] com. 


    MinnPost on Facebook

    Recent BrauBlog posts