Well, this could be fun for public-radio news junkies: KFAI (90.3 FM) is on the verge of big changes in its programming grid, and could fill the 5-8 a.m. slot with “The Takeaway,” co-hosted by 15-year National Public Radio vet John Hockenberry.
Minneapolis-based Public Radio International co-produces “The Takeaway,” and it takes a more conversational approach, with fewer produced pieces, than NPR’s “Morning Edition.” Three public-radio heavyweights — New York’s WYNC, Boston’s WGBH and the BBC — are involved in what would become Minnesota Public Radio’s drive-time competition.
KFAI’s research showed, “the station that KFAI shares the most listeners with is KNOW, Minnesota Public Radio News. This trend is the strongest in the morning, 6am-9am.”
Given KFAI’s signal strength, low public profile and far smaller newsroom, I don’t think MPR is quaking in its Guccis, but listeners should appreciate the choice. For die-hard lefties, “The Takeaway” is no “Democracy Now!” — Hockenberry is far less likely to be arrested on the barricades than DN’s Amy Goodman — but like KFAI listeners, the show is internationally oriented. "The Takeaway" is also aimed at younger listeners — which KFAI’s Adam Mehl defines as under 45 — though this 50-year-old didn't hear huge differentiation in approach or story choice. At worst, the target demo could find this the sonic equivalent of your dad in a leisure suit.
As a community station, KFAI is nothing if not participatory, and there are still several hurdles, including three volunteer meetings, before the programming grid gets cemented. But “The Takeaway” is only one component of a fundamental reordering of shows.
Basically, KFAI would stop its daily hopscotch of music and news programming that encouraged channel-changing in favor of clearly defined format blocks. (You can read the narrative behind the proposed changes here.) As you can see below, there would be 6-9 a.m. and 6-8 p.m. weekday news strips, and with a nine-hour music run from 9 a.m. to 6 p.m.
Mehl says local news wouldn’t disappear during the day; in addition to local cut-ins during “The Takeway” and “Democracy Now!” (which would move to 8-9 a.m. from noon-1 p.m.), KFAI’s one paid staffer and 35 volunteers would provide three-minute top-of-the-hour news reports that include produced pieces. “We would actually have more news,” he says.
As I’ve noted before, KFAI is in the midst of a five-year audience decline, so changes are a must. The recommendations are the results of research and focus groups; Mehl says people preferred daytime music 2-to-1; the audience was split about drive-time news versus tunes, but “younger audiences preferred news and public affairs.”
According to Corporation for Public Broadcasting rules, KFAI must spend 28.7 of its money on nationally syndicated programming, so “'The Takeaway" makes sense, Mehl notes. “There’s some cool things involving local stations, like when there’s a big local story, they’ll rely on their [local affiliates’] reporter at the national level.”
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Comments (5)
If they shuffle off Wurzer they will have to string chicken wire around their glam little operation over there on W7.
I simply won't listen to John Hockenberry if he doesn't tell us about snow every ten seconds like Cathy does.
Can John Hockenberry be any more boring than Cathy W. How about follow up questions that indicate a pulse behind the voice rather than a list of predictable questions that are equally divided among listener's political perspectives. Yawn........
I think the reality comes down to this: Nobody can host a program like Tom Crann, and nobody can interview like Neal Conan.
As a public opponent of public funding for all sports stadiums for more than 10 years now, and as a former journalist (WCCO Radio, KSTP) I believe the Star Tribune, by dint of its two massive campaigns for public funding of stadiums on behalf of the Twins and the Vikings, has lost the public trust.
A newspaper that once championed issues of concern to the common person, the Strib now has advocated for stadium taxes that fall squarely on the back of the common person, already beleaguered by the recession, to the sole benefits of banker Carl Pohlad, a Forbes triple billionaire, now deceased, and Zygi Wilf, whose net worth remains unknown because the media including the Strib refuse to ask him! We do know he commutes to and from Minnesota and other destinations in a private jet.
It's a sad day when the state's largest newspaper sells out the public twice within a four-year span to promote its own interests. It's even sadder when that paper will not question whether the Vikings secret meetings with some 20 legislators favoring public funding fo a Vikings stadium are legal nor try to obtain and reveal the identities of those legislators. Maybe MinnPost will!
How can we ever trust the Star Tribune on anything after this egregious abdication of its public responsibility and its blatant refusal to do its job.
I urge Mr. Brauer to examine this issue and also to write an article about it for Columbia Journalism Review.
Willard B. Shapira
Roseville MN
651-493-7473