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WCCO names Chad Hartman 9 a.m-noon host

More shake-ups at the Good Neighbor; like Mischke, another local voice (this time from KFAN) returns to the airwaves Monday. What about the old hosts? Susie Jones rejoins the newsroom and John Hines moves out of prime radio time to the 8-10 p.m. slot.

Chad Hartman
Chad Hartman

The Fan fired Hartman 16 months ago in a cost-cutting move; now the former sports-station tent-pole will compete head-on with Paul Allen, who really doesn't face much competition from 1500ESPN's morning line-up of nationally syndicated shows (in this case, Colin Cowherd). I'm sure Hartman will talk about more than sports — the media release, below, indicates as much — but you also know WCCO and ex-KFAN poohbah Mick Anselmo relishes messing with his former station.

WCCO now has KFANers at the beginning and end of the workday; Michele Tafoya holds down the 3-6 p.m. slot. Tafoya's presence in an otherwise all-male line-up helps blunt the criticism that the Good Neighbor finally wiped out the last vestige of what had been a two-woman show, back when Jones co-hosted with Eleanor Mondale.

There's also an interesting political balancing act here: Hartman, over the years at KFAN, displayed a moderate liberalism; Tafoya has emerged as someone with a conservative bent. Hartman isn't Keith Olbermann, and Tafoya isn't Rush Limbaugh, but the challenge for the Good Neighbor is being something other than sleep-inducing while being mass-appealing, so it will be interesting to see how Hartman handles issues fully free of the sports-station frame.

Sid must be so proud. Frankly, getting the foghorn father and the occasionally too-casual son together on the air might make good radio. Or a train wreck of epic proportions.

I can't help wondering when WCCO forces TV-side radio regulars — like Hartman's former KFAN running mate Mark Rosen — fully under the corporate umbrella and off competing airwaves.

Finally, poor John Hines. It wasn't long ago he was K102's star; 8-10 p.m. is more like being a red dwarf.

Here's the media release:

WCCO RADIO ANNOUNCES CHAD HARTMAN TO HOST 9 AM TO NOON, ENHANCED LINEUP NOW DETAILED

Minneapolis/St. Paul - May 13th, 2010 — WCCO Radio is pleased to announce today that, beginning Monday, May 17th, Chad Hartman will host his own show from 9:00 a.m. to noon, Monday through Friday.   

“WCCO's lengthy list of legendary broadcasters is familiar to anyone who has listened to 830 over the years,” said Hartman. “Starting Monday, I am truly humbled at the chance to work with so many talented individuals on and off the air.”

His show will focus on top local and national stories that range from the serious to the ridiculous and everything in between. Hartman will take a look at these stories and go directly to the heart of them.

“Chad as a talk show host is refreshing, intelligent, informative, engaging and has a unique ability to offer his insight and views,” said Mick Anselmo, CBS Radio Senior Vice President/Market Manager.  “If you are wondering, this apple fell far from the tree.”

Hartman joins WCCO Radio as part of the new Monday through Friday programming schedule.  His show will premiere between WCCO Morning News with Dave Lee and John Williams — who recently joined the station as midday host from 1 p.m. to 3 p.m. Michele Tafoya follows from 3 p.m. to 6 p.m.

WCCO Radio personality John Hines will move to 8 p.m. to 10 p.m. between Best Twins Coverage with Mike Max and Late Night with Tommy Mischke 10 p.m. to Midnight. Familiar voice Susie Jones will add her news reporting skills to the award winning WCCO Radio News Team and will be heard on all shows. Good Morning Minnesota with Governor Tim Pawlenty will continue to air Friday mornings from 9 a.m. to 10:00 a.m. 

A complete programming schedule and personality bios are available online at wccoradio.com. Listen to WCCO Radio on-air, on-line and on-demand.

WCCO-AM is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. A division of CBS Corporation, CBS RADIO operates 134 radio stations, the majority of which are in the nation’s top 50 markets.  CBS RADIO also owns and operates WLTE-FM and KZJK-FM in Minneapolis, Minnesota.

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Comments (7)

Dang, I'm glad Chad Hartman is in, but I was hoping someone would bump out Michelle Tafoya. She is more than I can stand. Get Esme Murphy for the late afternoon spot!

Awesome. I can now turn my radio on again from 9 a.m. to noon.

PA will slaughter him. He's actually interesting. Chad was terrific on Wolves play-by-play. That's where he belongs.

I must agree that Michelle Tafoya is not well suited for her own show. Rather than "grow into the position" like many do, it appears that she has nothing additional to offer. Same old...Same old. She will miss the huge lift McKinney gave her show. I predict a change soon. I too find Esme engaging.

Rosen-wise, WCCO hasn't been consistent. Mark had his great success with KQ's morning crew, back in the 1980's. He played an integral role in establishing KQ's dominance with young males, partially at the expense of WCCO, and from which they have never recovered. WCCO forced him to give up that job and return to radio, but they never could figure out what to do with him there, so at some point he wandered off to KFAN.

If they do bring Mark back, I think WCCO have something specific in mind, that would maybe capture some of the magic he had with Barnard et al. in his KQ years. That this might be a big year for the Twins might help.

If Hartman is left of center then with the addition of Mischke this means the station is moving away from the glut of hardcore right-wing scream shows. This is good.

As one who remembers the late 70's/early 80's "Hines Sight" on late night television...John Hines *has* to be at least 45 now! ;-)