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KARE's Perkins will be BringMeTheNews' sports voice; aggregator site staffs up

BringMeTheNews, the local aggregator site which received a $1 million investment and recently added a sports page, has signed KARE anchor/reporter Eric Perkins as a radio voice. Don't worry, Perk fans — he's not giving up his day job.

BMTN has several KARE connections, not the least of which is co-founder and former anchor/reporter Rick Kupchella. Ex-KARE anchor Amy Hockert already does radiocasts and will share sports duties.

BMTN is adding several experienced journalists to its full-time roster. Al Schoch, former Minnesota News Network sports director, is now helping BMTN build out its statewide radio network. (That job was formerly held by ex-KFAN boss Doug Westerman, now working at Winona State.)

BMTN makes money with ads during its news- and sportscasts; radio stations use the site as a lower-cost and/or higher-quality alternative to certain news segments.

BMTN has also hired a couple of new "curators," as its news sifters are sometimes known: ex-Politics in Minnesota staffer Betsy Sundquist and former KSTP web producer Nicole Muehlhausen. (Muehlhausen made a nine-month pit stop at the Chicago Sun-Times.)

Perhaps the most recognizable addition other than Perkins is ex-Minnesota Public Radio reporter William Wilcoxen, a part-timer who will help with news and sports and be an on-air personality.

Managing editor Tom Elko says this effectively doubles his staff of info-hunters, who include ex-MPR newsie Art Hughes, former Star Tribune copy editor Dave Gustafson, and ex-Minnesota Independent reporter Chris Steller.

On the web side, BMTN makes money with a small cast of sponsors whose editorial content appears, labeled, in the site's "story stacks." Elko says there isn't a sponsor for the sports side yet, and some metro newscast buyers like Clear Channel (owners of KFAN) have yet to sign to the sportscasts.

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