New products help General Mills grow global sales
General Mills international sales are booming, thanks to recently introduced products such as sweet-and-sour chicken dinner kits and "moon cake"-flavored ice cream.
Barron's reports on General Mills' global footprint in this week's magazine.
The Golden Valley company acquired a Chinese frozen-dumpling brand called Wanchai Ferry in 2001. Its products are now sold in more than 60 Chinese cities.
One executive tells the magazine that the international division, which introduces 300 to 400 products a year, has seen mid-double-digit growth during the past three years.
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