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    Open up and say, "myoptumhealth.com": Motley Fool says UnitedHealth will struggle to brand website

    By Dan Haugen | Published Wed, Dec 3 2008 11:02 am

    The Motley Fool doesn't have high expectations for UnitedHealth Group's new health-care website. The Minnetonka-based HMO launched myoptumhealth.com on Monday, adding to the crowded field of health websites that include WebMD, Microsoft's HealthVault and Google Health. The problem is branding, says the Fool. Most people don't use health websites every day, only when they're sick. They're not likely to remember the last place they searched for health info, let alone "something as non-intuitive as 'myoptumhealth.com.' "

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    Business Agenda reports on what's going on at businesses in Minnesota. Reported and written by MinnPost's Dan Haugen, Business Agenda provides brief, quick-reading items about important companies in Minnesota and the people who work at those firms. Business Agenda features new items every day Monday through Friday. 

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