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BUSINESS AGENDA

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    General Mills and the 'Netflix Index' as economic indicator

    By Dan Haugen | Published Mon, Jan 5 2009 10:07 am

    It's been widely reported that General Mills is enjoying a spike in sales as consumers cut back on restaurant spending and choose to eat-in instead.

    The Golden Valley-based food company is among a small cluster of publicly traded companies the Oxford Club Investment U blog is dubbing the "Netflix Index."

    Other companies that are benefiting from consumers' frugality include Kraft Foods, Wal-Mart and Dollar Tree.

    "[I]t’s nice to know that some habits can be counted on," the Investment U blog says. "And who knows? Tomorrow you could be hearing about the 'Netflix Index' as the newest economic gauge."

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    minnpost.com/businessagenda

    Business Agenda reports on what's going on at businesses in Minnesota. Reported and written by MinnPost's Dan Haugen, Business Agenda provides brief, quick-reading items about important companies in Minnesota and the people who work at those firms. Business Agenda features new items every day Monday through Friday. 

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