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    Polaroid unveils digital successor to its instant-film camera

    By Dan Haugen | Published Fri, Jan 9 2009 10:40 am

    The Polaroid camera, version 2.0 has arrived.

    The Minnetonka-based company unveiled its new PoGo digital camera Thursday at the International Consumer Electronics Show in Las Vegas.

    The $200 device lets users take pictures and then print 2-by-3-inch photos on the spot. The process uses heat and specially treated paper sold by Polaroid. No ink, and thus no ink cartridge replacements required.

    The early buzz about the product is mixed. Associated Press tech writer Peter Svensson says it's a fun product with some of the same Pop Art charm of the original.

    Among the non-fatal flaws Svensson points out: The camera is primitive, lacking auto-focus and high-res options. And the rechargable battery doesn't go far.

    Fast Company blogger Cliff Kuang is doubtful of its success. Much of the fun of the original Polaroids came from the anticipation of wondering what would appear. The digital version gets rid of that uncertainty. Users can preview images and print only the ones they choose.

    The PoGo camera is expected to go on sale in late March or early April.

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