3M is helping Delta Air Lines "rebrand" the old Northwest Air Lines gates, counters, signs and other airport areas, following the merger of the two airlines, the company said today.
3M's Brand Owner Solutions group will produce and install Delta's corporate and brand identity markings at Northwest-branded gates, ticket counters, check-in, loading bridges and curbside areas, as well as baggage claim service offices and other in-airport signage worldwide.

It's part of the effort to consolidate Delta and Northwest airport facilities to consistently display the Delta brand colors.

When Delta launched its new brand in 2007, 3M transformed more than 200 Delta locations in 60 days, often completing the conversion in a single night to minimize business interruptions.

Re-branding is complete in eight Minnesota airports: Bemidji, Brainerd, Duluth, Hibbing, International Falls, Rochester, St. Cloud and Thief River Falls.

Delta expects to complete re-branding in the United States by the end of 2009, including its Minneapolis/St. Paul hub, which is scheduled for conversion in late March. Re-branding in international locations are expected to be complete in 2010.