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    Dairy Queen survey says not everyone is eating out less

    By Dan Haugen | Published Wed, Apr 29 2009 3:56 pm

    Dairy Queen: Hot Eats. Cool Treats. Fresh Data.

    The ice-cream chain is dipping into public opinion research, commissioning a national study of Americans' eating-out habits.

    The results, touted in a press release today: Almost half of U.S. adults are eating out about the same or more than they did a year ago. (Or rephrased, more than half of adults are eating out less often.)

    The survey was taken by Harris Interactive and involved interviews with 2,852 adults age 18 or older. Forty-six percent said they are eating out the same or more, presumably leaving 54 percent who are eating out less or didn't answer.

    What does this have to do with Dairy Queen? Well, 71 percent said price and variety are important factors when choosing a restaurant, and both of those can be satisfied with DQ's new, permanent Sweet Deals value menu.

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