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    Target picks up 100,000 fans in Facebook campaign

    By Dan Haugen | Published Wed, May 27 2009 1:53 pm

    Money might not buy friends, but it appears it can help win fans.

    Target has announced the results of its Facebook charity voting campaign, as well as the impact it had on traffic. Facebook users were invited to vote on how $3 million should be divided among 10 national charities.

    St. Jude Children's Research Hospital (26.6 percent) and the American Red Cross (26.5 percent) received the most votes and will each receive close to $800,000. About 167,000 people voted.

    During the two-week campaign, the company picked up almost 100,000 new Facebook fans. Traffic to its profile page also increased nearly 5,000 percent, the company said. Now the question becomes: What will Target do with all those new online followers?

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