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BUSINESS AGENDA

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    Almost half of Target.com shoppers don't finish sales

    By Dan Haugen | Published Wed, Jun 17 2009 10:18 am

    Can you imagine the mess Target would have on its hands if half its customers suddenly changed their minds in the check-out lane and abandoned their shopping carts at the register?

    That's exactly what happens on Target.com, according to fresh data from Compete.com.

    Compete.com compares the e-commerce competition between Target and Wal-Mart. Last month Wal-Mart drew more visitors to its website than Target, but Target customers were more likely to place an item in their e-shopping cart.

    The hitch for Target, though: 47 percent of its online shoppers never complete their purchase. At Walmart.com, only 35 percent of shoppers end up abandoning their carts.

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