Target is changing the look of its store-brand merchandise, dumping the bull's-eye logo for the chunky arrow of its new "up and up" brand. Here's what a few bloggers are saying about the change:

My Private Brand says: "The web is a buzz with conversation about this brand and comparison to the moves Walmart has made with the redesigned Great Value. I can certainly understand the comparison; both rely on a clean and simple white-based design to tell their brand story."

Brand New says: "[M]y confidence in the product may be enhanced by the new look, which is simple and vibrant. The product images are a little bland and generic, but they seem to work well against the stark white backgrounds and the bright colors. The use of solid rectangles, rather than the numerous waves and curves it used to, gives the Up & Up brand a very contemporary and designy feel."

And Girl Detective says: "The Up and Up products look less cheap than they did with the old packaging, but still are inexpensive compared to other items. And that, in a nutshell, is the niche Target has mastered: better design at lower prices."