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    Best Buy launches Twitter sales and help force

    By Dan Haugen | Published Mon, Jul 20 2009 9:59 am

    Best Buy unleashed an army of sales and customer service reps Sunday into the Twittersphere.

    The company's new Twelpforce comprises more than 500 store employees who will try to reach out and connect with consumers who are seeking information about consumer electronics.

    The retailer started using Twitter about a year ago as a quirky but effective tool for mostly internal communication. The Twelpforce is Best Buy's first major initiative to use Twitter to drive sales to its stores.

    The launch coincided with the debut of two new TV commercials promoting the service. Twitter users seeking assistance can direct a tweet to @twelpforce.

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