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David Brauer

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    How much will parent's $6.3 million judgment hurt City Pages?

    So Village Voice Media, City Pages' parent company, got hit today with a $6.3 million predatory pricing judgment in San Francisco. The amount could balloon to $15.6 million if the judge ladles on treble damages and the award withstands the inevitable appeal. The award has ex-VVM employees emitting gamma rays of schadenfreude — former CP editor Steve Perry has an insightful and entertaining version here.

    The big question for locals, though, is simply: How much will this hurt City Pages? Official sources are in lockdown mode, but following last year's Great CP Writers' Diaspora, VVM management ratcheted down the pay scale and a bunch of freelance money evaporated. (Some arts holes are filled with copy from VVM's 15 other alt-weeklies.) Not many editorial budgets are rising these days, but a payout would add considerable stress where no more is needed.

     

     

    According to the San Francisco Chronicle, since 2000 the VVM's SF Weekly has seen annual revenues decline from $9 million to $6 million; the rival Bay Guardian saw an $11 million to $6 million decline over the same period. The San Francisco market is in much worse shape than ours, and discount-driven competition probably makes things even less analogous, but it gives you a sense that revenue pressure isn't just a problem for the dailies. Assuming VVM doesn't eat the payout at the corporate level, the worst-case verdict works out to about $1 million per paper.

    VVM head man Michael Lacey is known for pugnaciousness, so appeals could drag out any day of reckoning for years, or eliminate it, should a higher court decide that San Fran jurors let their freak flag fly inappropriately. A possible silver lining is that CP, like other strong VVM papers, may have actually subsidized the Bay Area discounting, so a court-enforced end might slow or stop a cash drain, should it exist.

    Media | Thu, Mar 6 2008 3:56 pm | 0 Comments 0 Comment Comment
    David Brauer
    Illustration by Hugh Bennewitz


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    David Brauer has written about the media and Minneapolis/Hennepin County politics for a couple of decades, first as a staffer for the Twin Cities Reader, then for City Pages, then the Reader, then City Pages. More recently, he edited the Southwest Journal and Downtown Journal in Minneapolis and wrote for Minnesota Monthly and Mpls.St.Paul magazines. He's currently Minnesota Public Radio's media analyst and manages the Minneapolis-Issues civic discussion forum. He lives with his wife and two kids in Minneapolis's Kingfield neighborhood. He's at dbrauer [at] minnpost [dot] com. 

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