After a year of experience with real-time advertising, MinnPost is re-launching the product in an exciting new  format.

Our Book Club Club has had great success experimenting with Real-Time Ads in a dedicated widget — five sponsors each have their own ad widget with their own dynamic message, which they change out as often as they like through a Twitter, Facebook or blog's RSS feed. One nice feature of this advertising is that it provides a steady stream of useful information to Book Club Club readers, about books and literary events.

We are now extending that type of messaging to most sections of MinnPost.com, and calling it Real-Time Section Advertising.

Today, we welcome the first of these real-time section advertisers, the American Red Cross Twin Cities Area  Chapter. Their ad appears on The Daily Glean -- both the section page and the article pages.

Other available spots include Braublog, Eric Black Ink, Political Agenda, Arts Arena, Business Agenda, D.C. Dispatches, and more.

If you would like more information about becoming a real-time section advertiser, contact our advertising director, Sally Waterman. We will be setting up some sessions for prospective advertisers, to share what we have learned about how to integrate social media into marketing plans and use real-time advertising most effectively.

At the same time, we are migrating away from the shared real-time ad widget that has appeared in the left-hand column of MinnPost pages, and we are considering revenue-related options that make better use of that space in the left-hand column of our pages. Stay tuned.