SERVING MINNEAPOLIS / ST. PAUL / MINNESOTA

MinnPost.com Job Listing of the Day!
MinnPost.com Job Listing of the Day!

Browse
Minnesota Jobs
Direct from Company Websites!
Unadvertised,
Current,
Highest-quality

Start Searching Now!

 





 

Jay Weiner

  • Switch to Small Text Size
  • Switch to Medium Text Size
  • Switch to Large Text Size
Recommend to a friend Print Submit a Comment

    Twins' new home has a name: Target Field

    Courtesy of the Minnesota Twins

    It's Target Field.

    That's the name of the new Twins ballpark, which is set to open in 2010.

    The team and the Twin Cities-based retailer announced a 25-year naming rights deal this morning. Terms weren't immediately disclosed.

    The curiosity of it all: Target Center, home to the NBA Timberwolves, is directly across the street from the new baseball stadium.

     

     

    Various names had been floating around, from Wheaties Park to Land o' Lakes Field, but the Target name makes sense.

    Naming rights aren't just about the local market: Target, with 1,648 stores in 47 states, will undoubtedly use the ballpark to make various impressions via televised games as well. And having the name Target in 81 baseball game stories in newspapers and websites across the nation is also a cheap advertising and branding date.

    More later.

    Like what you just read? Support high-quality journalism in Minnesota by becoming a member of MinnPost.

    2 Comments: Hide/Show Comments

    2 Comment: Hide/Show Comment

    0 Comments:

    E-mail address

    Password

     

    Forgot Password? | Register to Comment

    MinnPost does not permit the use of foul language, personal attacks or the use of language that may be libelous or interpreted as inciting hate or sexual harassment. User comments are reviewed by moderators to ensure that comments meet these standards and adhere to MinnPost's terms of use and privacy policy.

    We intend for this area to be used by our readers as a place for civil, thought-provoking and high-quality public discussion. In order to achieve this, MinnPost requires that all commenters register and post comments with their actual names and place of residence. Register here to comment.

    Jay Weiner
    Illustration by Hugh Bennewitz


    minnpost.com/jayweiner



    Jay Weiner writes about politics and sports business issues. He'll be covering the 2009 Legislature.He can be reached at jweiner [at] minnpost [dot] com.

    Recent Posts by Jay Weiner

    More Jay Weiner Posts