If a business isn't properly using the foundational tools of digital marketing then there's little to be gained by putting resources toward whatever application has caught the fancy of the digerati this week.

Consumers are undergoing a fundamental and permanent change in their attitudes, and marketers will have to adjust their strategies to account for the shift.

A Minneapolis-based group is encouraging over-50 women to stretch their boundaries — while urging business to pay attention to this underserved demographic.

The Old Spice Guy is a huge hit. The shirtless stud is also renewing the debate on how to judge the effectiveness of marketing communication.

The Shirley Sherrod saga highlights the vulnerability of a reputation in the Internet era — and the lessons apply to companies as well as individuals.

In the popular "content farm" business model, writers and editors, for very low pay, churn out content that's sent out onto the Internet, where it generates ad revenue for the parent company.

More and more, newsmakers have the capacity to bypass real journalists. The LeBron James extravaganza is the latest example.

News portals like AOL, Yahoo! and MSN, which helped devastate newspapers, magazines and local TV over the past decade, are themselves being damaged by social networks, notably Facebook.

Ray Mithun is a legend in the Minneapolis ad business, but it took the Internet to show just how far-seeing he was — and to point the agency he founded in a new direction.

The free ride on the Internet isn't over yet, but there are a lot of people looking for ways to bump up the fare.