A couple of fascinating essays have raised questions in my mind about the future influence of YouTube.

Intelligently applied, it can be a great way for marketers to get the word out about a product or an event. But before you jump blindly on the Twitter bandwagon, here's a cautionary note on its limits and drawbacks documented in a recent study at Harvard Business School.

There's another social media service you may not have heard of that threatens to eat its own chunk of the old-media pie: Yelp.

Modern online marketing is less than 10 years old, and the rules are being rewritten every day. But some things never change.

In baseball, if you succeed three times out of 10, you're an All-Star. It's the same in e-mail marketing.

With the breakdown in traditional media and the rise of technologies that allow consumers to block or skip ads, companies seeking consumer attention are increasingly turning to branded entertainment.

The Susan G. Komen Breast Cancer Foundation was seeking a redesign of its dated logo, but it came away with a lot more — a new name and a new brand language.

Twitter makes no money, and people who try the service don't stick with it. Other than that, it's a roaring success. One reason is that Twitter is changing from a personal service to a marketing channel. A new study shows that 60 percent of those who try Twitter in a given month don't come back.

For a yearly fee, members of Corset get custom seasonal wardrobes — based on the member's measurements, lifestyle, priorities and work environment — four times a year.

Minnesota CLE is boosting its online offerings and ramping up its marketing to retain its dominant position in the state's legal education marketplace.