Nothing is sure except death, taxes and a Super Bowl ad
A commerical that aired during the Super Bowl has Minnesota connections. The "Grim Reaper" spot for H &R Block, which aired in the second quarter of the game, was created by local advertising company Campbell Mithun. The cost for the 30-second commerical: a cool $3 million.
Campbell Mithun was started in 1993. Its current clients include General Mills, Burger King and Land O'Lakes.
Read more about which Minnesotan watched the Super Bowl with President Barack Obama.
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$3 million eh? H & R Block must be doing OK. I could have whipped something better than that together for about 1/3 of the price.