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A manufacturing comeback as iconic Faribault Woolen Mill set to reopen

The office of Faribault Woolen Mills ca. 1897
Courtesy of the Minnesota Historical Society
The office of Faribault Woolen Mills ca. 1897

New businesses open often, even in these troubling times.

But the grand opening of the Faribault Woolen Mill factory today, to be marked by a ribbon-cutting visit from Gov. Mark Dayton, is something special.

It's actually a reopening.

Chuck Mooty, the reborn company's CEO, says the mill is the state's oldest manufacturer. It began operating in 1865, the year the Civil War ended, and was closed in July of 2009.

Mooty says the rebirth of the mill is representative of a trend to bring back to the U.S. work that has been outsourced in recent decades to producers overseas.


Workers at the mill will be resurrecting one of the state's best-known products, "Faribo" woolen blankets and throws.

Iconic "Faribo" blankets.
faribaultmill.com
Iconic "Faribo" blankets.

Asked why he thinks a new ownership can succeed when other recent owners have failed, Mooty said that "with proper management and financial controls, the time is right for a nostalgic and legendary domestic brand to be rekindled."

"We will focus on quality positioning and the relevance and support for domestic product. The environment has changed in the last two years, with consumers being more devoted to U.S. brands and product, and the cost of importation and the inconsistency of overseas supply play well for our cause.

"The spike in other classic American brands make us feel more confident."

In an intriguing twist, workers at the mill will produce blankets and throws made partly from Ingeo, a biodegradable resin made from corn. The resin, which comes from Cargill's NatureWorks plant in Blair, Neb., continues to find its way into more and more familiar products around the world — everything from baby clothes and candy wrappers to salad shakers and drinking cups.

A family businessingoe
Mooty was the CEO at International Dairy Queen, part of the Berkshire Hathaway empire built by legendary investor Warren Buffett, from 2001 to 2008.

He sees his new venture as a family affair. Attorney Paul Mooty, his business partner in the business, is his cousin. "He was looking for something, and I was looking for something," says Chuck Mooty.

John Mooty, the mill's marketing director, is Chuck's son.

The mill is rebooting with a work force of about 30. Seventy percent of them have worked at the mill in the past. Mooty thinks there could be enough work for 40 to 50 employees by the end of the year.

"Our hope is we'll be somewhere north of 100 in a year or two," he says.

The revival at Faribault serves up another reminder of the still-significant Minnesota's manufacturing sector, where employment has been edging up after a long, steep decline that hit bottom early last year.

"It's just such a key segment for us as a country," Mooty says.

Mill is one of a kind
According to Mooty, the Faribault factory is the only woolen mill in the U.S. to have its production "fully integrated" at its plant instead of having some of the work outsourced abroad. All-Faribault production makes more economic sense today than depending on workers from abroad to handle some of the work, he says.

Workers at the mill are chasing after customers again, taking online orders for products touted on the company's website. Two hotels in New York City, the famed Waldorf Astoria and the Hudson, a boutique hotel that is part of the Morgans hotel group, have signed up.

In the late 1800s, woolen mills were a booming part of the U.S. economy. But by 1920, their ranks had fallen to 80 from 800 in 1886, according to the company. The website says the Faribault mill had 175 employees in 1991 and made more than half of the woolen blankets produced in the U.S.

But then the business turned sour. It was sold in 2001, ending 136 years of ownership by founder and German immigrant Carl Klemer and successors from his family.

Earlier this year, the company acquired the mill's equipment, technology and inventory from Gibbs International, a South Carolina-based liquidator. For now, Mooty is leasing the plant, but he hopes to close a deal to buy it by November.

Mooty won't say how soon he hopes the business will become profitable, nor would he comment on expected sales.

He says the company plans to seek a grant "north of $200,000" from city of Faribault.

Making blankets from corn
Cargill's corn-based resin was being blended with wool to make blankets at the mill before it was shut down, Mooty says, but improvements in the process could lead to better quality as time goes on.

Dow Chemical and Cargill commercialized the resin in a joint venture, NatureWorks, after Patrick Gruber piled up a stack of patents for the process. Gruber, who grew up in St. Paul, earned a doctorate in biological chemistry from the University of Minnesota. In 1988, Cargill hired him to do the research that led to the resin. Today, he is the CEO at Gebo, a Colorado startup that develops renewable energy technologies.

In an interview, Gruber said products using the resin continue to proliferate. "You find them everywhere," he said.

Cargill eventually bought out Dow's stake in the venture. Now it operates NatureWorks as an independent, wholly owned subsidiary that makes and sells renewable products competing with petroleum-based packaging materials and fibers.

In an email, NatureWorks President and CEO Marc Verbruggen said the company expanded  resin capacity at its Nebraska plant in 2009, will gradually boost it more over the next 15 months and plans to build a second resin plant to be in production by 2015.

Dave Beal can be reached at dandcbeal[at]msn.com.

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Comments (4)

Bravo!!! "Faribo" is opening again! Can't wait to get my hands on some new blankets and throw rugs. Ever since I was a kid growing up in Ohio, items from the 'far-off'
Faribault Knitting Mills were prized durable items to own.

The last Faribault item I procured and own is a gray throw blanket I obtained from North Central or United Airlines. It has kept me toasty, when needed, all these years. This blanket looks as good as new after many washings. Now that's stalwartness and durability with "Made in the USA"[& MN] pride and quality. This item wouldn't have lasted if made in some outsourced tropical off-shore facility.

As soon as the 'Faribo' plant opens I'll be there to get a few items that I need for my family and self. Let's hope it is soon for MN weather can be nasty and I relish keeping comfy and warm.

Good Luck to the Faribault Knitting Mills and the folks who will work it.

Nice article and good news. Mr. Beal, perhaps you could clear up my confusion over whose "icon" the picture is. My only experience with those are point blankets manufactured by Hudson's Bay Company. I did find one blanket in a similar pattern in Google attributed to Faribo.
http://en.wikipedia.org/wiki/Hudson%27s_Bay_point_blanket

While this is not bad news, two things stand out: the CEO is looking for more than $200,000 from Faribault, and the company relies on a a byproduct of one of the most heavily subsidized product in America, corn. Companies in America take government support for granted now. I don't think this is wrong, necessarily, but they should be frank about how "socialized" manufacturing is.

Congratulations to the Mootys and to Faribo! A year or so ago, I attempted to buy a new Faribo blanket and discovered the company's demise. I found a blanket from L.L. Bean that approximated the heft and quality of a Faribo wool blanket. There was nowhere else, department store or on-line retailer, to find anything like a Faribo!