Is there really a shortage of good writers?
I think there are a few new factors that really point to a significant shortage of quality writers in our market — and it’s a trend I fear may become worse before it gets better.
Arik Hanson
Why 99% of companies should completely forget about brand journalism
I just don’t see brand journalism being sustainable — or a good fit — for many companies at all.
Should you feel ashamed for reading the hard copy newspaper?
I can’t help it. I still love my hard copy newspaper.
Why the best dreams are those you stumble into
Sometimes the best dreams aren’t the ones you have when you’re 10 years old.
6 golden rules to responding to client emails
Since email is still the gold standard of business communications, whether we like it or not we’re still chained to it.
7 online marketing lessons on launching a small business from Bogart’s Doughnuts
I’m always curious to see how smaller operations handle online marketing and PR — especially with strapped resources.
Target’s Jeff Jones’ LinkedIn message: Cowboy move or brilliant communications strategy?
What I thought was most interesting about this whole scenario was this: Jones posted this all on his own.
Why it still pays to subscribe the the daily local paper
Why subscribing to a daily paper has been a big win for me so far.
Are Minnesota craft breweries doing enough to market themselves differently?
As the market matures, brand differentiation is going to make a big difference for craft breweries — but craft beer marketers don’t seem to be paying attention.
Spam’s ‘Sir-Can-A-Lot’ social media campaign: Brilliant Oreo copycat or creative blunder?
From where I sit, this campaign looks a little far-fetched and less than impressive.
Community manager profiles: Feed My Starving Children’s Drew Gneiser
A closer look at someone who is doing an admirable job in the non-profit world.
The impact of a well-orchestrated tweet-up
A social media awareness-raising campaign can be worth it even if it reaches only one person.