I think there are a few new factors that really point to a significant shortage of quality writers in our market — and it’s a trend I fear may become worse before it gets better.
I just don’t see brand journalism being sustainable — or a good fit — for many companies at all.
Sometimes the best dreams aren’t the ones you have when you’re 10 years old.
Since email is still the gold standard of business communications, whether we like it or not we’re still chained to it.
I’m always curious to see how smaller operations handle online marketing and PR — especially with strapped resources.
What I thought was most interesting about this whole scenario was this: Jones posted this all on his own.
As the market matures, brand differentiation is going to make a big difference for craft breweries — but craft beer marketers don’t seem to be paying attention.
From where I sit, this campaign looks a little far-fetched and less than impressive.
A closer look at someone who is doing an admirable job in the non-profit world.