Despite what you might have been told in grade school, people are not the same everywhere. They are different, and where they are from and how they live are part of what makes them different.
This is why setting is so essential to a book or story.
An important goal of any writer is to achieve reader identification. We want readers to see themselves in the lead character, to share the leader’s thoughts and emotions. Certainly, this sort of identification has a great deal to do with whether or not we find a work of fiction involving enough to stay with it and what we’ll think about it once we’ve finished reading.
Read the entire article at A View from the Loft.