When KSTP started an 11 p.m. local newscast Oct. 7, I assumed it was a temporary late-election ploy to create programming for all those political ads.
But today, the station announced the area’s latest local news program will be around for the long haul. According to a release, Channel 5’s ratings have risen 70 percent in that oh-so-important 25-to-54-year-old demo.
Coincidentally, KSTP’s move — which probably costs little, since they’ll reuse content and talent — flies in the face of this recent think piece by Lauren Rich Fine. The media-business analyst forecasts cutbacks as a “surplus” of local newscasts chases too few ads. [Hat tip: Mediation.]