KSTP locks in 11 p.m. newscast

When KSTP started an 11 p.m. local newscast Oct. 7, I assumed it was a temporary late-election ploy to create programming for all those political ads.

But today, the station announced the area’s latest local news program will be around for the long haul. According to a release, Channel 5’s ratings have risen 70 percent in that oh-so-important 25-to-54-year-old demo.

Coincidentally, KSTP’s move — which probably costs little, since they’ll reuse content and talent — flies in the face of this recent think piece by Lauren Rich Fine. The media-business analyst forecasts cutbacks as a “surplus” of local newscasts chases too few ads. [Hat tip: Mediation.]

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Comments (1)

  1. Submitted by Vince Tuss on 11/20/2008 - 05:08 pm.

    If ABC would ever figure out what it wants to do with its late night sked, then this might be less of an option.

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