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Moeller: Yes, I pulled ads after Mischke’s firing

Just got off the phone with Mark Moeller, the CEO of R.F. Moeller Jeweler, who confirms that, yes, he did pull his AM1500 ads after his buddy Tommy Mischke was fired.

“There wasn’t one single reason,” Moeller insists. “Friendship obviously played a part. But the other thing is, he’s been doing my spots for 15 years, he’s a popular guy, so I’m supposed to have Joe Blow do my ads now?”

Moeller says he’s received 50 emails supporting him for pulling his ads, or urging him to do so. Mischke “made a profound difference in my business. Not a day goes by — not a day — where someone doesn’t walk into a store and say ‘Mischke sent me.'”

I pressed Moeller to tell me how much of a hit KSTP was taking for this. “It was well into seven figures” he says of his ad buys over 15 years. Simple math says those purchases averaged at least $65,000 annually.

Moeller noted the holidays and the especially bad timing of Mischke’s Dec. 5 axing: “I basically have 14 days to do 20 percent of my business. How’d you like to have the rug pulled out from under you in this economic climate?”

Still, Moeller says business is up 27 percent this year, and he professes no ill will toward AM1500. While admitting some shouting occurred Saturday, “I have nothing bad to say about KSTP management,” adding execs told him the day the deed was done, but not the reason why. “I love the Hubbards, I love the radio station. But they made a business decision and I made mine.”

The Moeller-Mischke partnership is not over, he emphasizes.

“No one understands the time we spent on those ads — 40-50 takes, and it was just freaking hilarious. But Tommy and I have talked since this happened. We’re planning some YouTube ads, some viral marketing.”

Comments (7)

  1. Submitted by Henk Tobias on 12/14/2008 - 07:47 am.

    Am 1500 listeners are a very fagile bunch. A few years back the Vikings weren’t playing on a Sunday, so regular listeners, who normally didn’t listen on Sundays tuned in. They were shocked, shocked I tell you, to find well known liberal Nick Coleman on their radios. He lasted another two or three weeks, then, the ax just fell.

    Mischke was the last Democratic leaning voice on the station. He had a nasty habit of pointing out how rediculous the wing-nuts on the station actually are. With a guy like Obama in office that are particularly fragile and could no longer take his honesty.

    bubye Mischke.

  2. Submitted by Al Schafer on 12/14/2008 - 06:27 pm.

    Tommy is great latenight at that time when you’ve had a beer or two and want someone who understands what your day may have been like. KSTP mispositioned his show at noon and that is not his fault. IDIOTS! Now when driving between jobs I have to listen to 1280. Shame on you AM1500.

  3. Submitted by Al Schafer on 12/14/2008 - 06:28 pm.

    After listening to Bob Davis beat up on his listeners it was always a pleasure to have Tommy come on and lighten things up a bit. GET HIM BACK AT ANY PRICE!

  4. Submitted by Mike Haubrich on 12/14/2008 - 08:10 pm.

    Yep, I don’t know why they moved Tommy to a daytime slot. It made no sense. He was there when I was ready to wind down for the evening. Since I work during the day, I couldn’t listen to his show anymore.

    Somebody as talented and as way-off-the-norm as Tommy is going to find work. Right? Right?!

  5. Submitted by Gary Peterson on 12/14/2008 - 09:44 pm.

    I would love to see a mpr fm station offer Tommy a slot so he could keep on sharing his wisdom with us locals plus maybe get to play some vintage blues harp music over a nice strong, clean signal. I ain’t proud. I’d listen to public radio if it got that good.

  6. Submitted by Don Sticksel on 12/16/2008 - 11:19 am.

    Mischke’s got a friend…

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