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Despite recount, MinnPost web traffic skids in December

Fair is fair; last night, I told you statribune.com’s unique visitor count fell 37 percent from November to December. Here’s the dope on MinnPost.
By David Brauer

Fair is fair; last night, I noted the Star Tribune’s web traffic, measured by “unique” visitors, was down 37 percent from November to December, the largest drop among Top 30 newspaper sites. But what about your friends here at MinnPost?

Our November-December drop was 19 percent, according to Google Analytics. (The Strib stats came from Nielsen Online.) We didn’t publish for the final week of December, but that’s usually a slow several days.

Because two different ratings services are in play, it’s hard to compare absolute numbers of uniques. But according to GA, our 13-month-old outpost had 180,600 uniques in December compared to the 2.2 million Nielsen gave to the Strib. We had 223,800 uniques in November.

A Strib source called me with the long view; despite last month’s falloff, startribune.com uniques soared 53 percent from December 2007 to December 2008. MinnPost wasn’t using GA in December 2007 (our first full month), so I can’t tell you our year-over-year growth yet.