Still awaiting official comment on WCCO-AM host Jack Rice’s departure, but a listener informs me that AM830’s sibling station, 104.1 FM has been running promos saying “JACK comes to an end” Monday afternoon.
Since I doubt an FM music station promotes an AM host’s exit, the ads likely refer to dumping the “JACK” format, a.k.a. the deeper adult-contemporary playlist marketed as “playing what we want.”
There’s a good history of the format here, its DJ-less cost savings, and checkered ratings history.
Program director John Lassman won’t spoil the surprise by explaining anything, except to say a 5 p.m. announcement is coming today.
Update: The citizen journalists at Redandnater.com uncovered a new website registration for “104.1 The Bear,” registered by CBS. They seem to think it could be a country station — because there’s a crying need for that in the market — or perhaps a clever feint. Wouldn’t it be great if it was all-PETA radio?
Update II: It was a feint. Something about commercial-free 5 p.m. hours.