City Pages has come in for a beating lately, but they’re on the verge of something very, very cool: T.D. Mischke’s radio show is moving to citypages.com.
The participants haven’t confirmed this, but an informed source says the weekday streaming show starts Feb. 25, “airing” live 2-4 p.m. Mischke will also have a weekly column in the paper, and there’s talk of Mischke videos as well.
If it all proves out, it’s awesome for fans (though bittersweet for the radio-dependent), smart as hell for the alt-weekly, and proof the Mischke is a man of his word. He criticized the radio industry in a MinnPost interview a couple of months ago, and now he’s apparently ready to blaze a new path.
Despite the Internet mojo here, the deal is also proof of the power of print: City Pages’ widely distributed paper will be an effective billboard for Mischke’s web show, giving advertisers like R.F. Moeller two places to cozy up to the host’s body of work.
It’s nice to see dead trees can still provide synergies.