Was out at the neighborhood coffee shop this evening and sought out a copy of the Onion, curious to see how ad-fat it remained in these days of print-media pain.
Perhaps it was Oreo Cookie Dough ice cream-fueled bliss, or my immersion in “New Video Game Technology Finally Allows Rendering of Smaller Breasts,” but my study was sadly forgotten. However, when I got home, up popped this story from Gawker, which claims the humor kings will shutter papers in L.A. and San Francisco.
The story, based on a single unnamed staffer, addresses our local situation, and the news is good:
It’s true other editions are set to keep going., said our spy, will retain its New York paper for the immediate future, though it is rumored to be doing only “marginally” well. Reportedly healthier are papers in Denver and the midwest, a region that has Onion editions in Madison, Milwaukee, Chicago and Minneapolis/St. Paul.
The California papers are newbies, begun in 2005 and 2006 at the end of an economic boom that has hit the Golden State much harder than here. The Onion’s Minneapolis edition isn’t much older, born in 2004.
It’s no secret the Onion is awesome, but it’s no secret that its core audience (for advertisers, anyway) is exactly the type that doesn’t read papers anymore.
I’ll do some checking on this tomorrow, which should be interesting because I have zero connections in that shop. In the meantime, if anyone knows anything, add a comments or use the email address at right.