Newspaper industry revenue forecast nearly matches Star Tribune’s

A few days ago, I published (with skepticism) a chart of the Star Tribune’s projected revenue growth, culled from recent bankruptcy filings:

Thursday, a Virginia-based market research firm, Borrell Associates, published its projection for the industry as a whole:

Although the Borell graph begins two years earlier and extends two years later, the 2007-2012 portion is quite similar, leading some credence to the Strib’s projections, or at least demonstrating groupthink.

However, the Strib’s projection shows revenues falling a bit in 2010, while Borell’s has them rising a bit. As Paid Content’s David A. Kaplan notes, “Larger companies will continue to struggle with costs and layoffs, but in smaller markets, the newspapers that survive the tough times will stabilize.”

Comments (1)

  1. Submitted by dan buechler on 08/07/2009 - 10:41 am.

    Do you think this is good news or bad? We are still a 2 newspaper town and some metros have lost one competitor. Don’t forget smaller town papers like Green Bay were highly profitable (not such a mass medium and less competition). The Twin Cities is still gaining population primarily at the expense of outstate. Also with our metro region having such a high literacy rate when the i phone/netbook/kindle technology reaches higher mass what does that mean?

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