A few days ago, I published (with skepticism) a chart of the Star Tribune’s projected revenue growth, culled from recent bankruptcy filings:
Thursday, a Virginia-based market research firm, Borrell Associates, published its projection for the industry as a whole:
Although the Borell graph begins two years earlier and extends two years later, the 2007-2012 portion is quite similar, leading some credence to the Strib’s projections, or at least demonstrating groupthink.
However, the Strib’s projection shows revenues falling a bit in 2010, while Borell’s has them rising a bit. As Paid Content’s David A. Kaplan notes, “Larger companies will continue to struggle with costs and layoffs, but in smaller markets, the newspapers that survive the tough times will stabilize.”