It’s Friday morning, time again for Gov. Pawlenty’s “Good Morning Minnesota” on WCCO. As regular readers know, the guv’s show has been a political football between our proto-presidential candidate and local DFLers. But just how popular is the show?
I had a friend in the business pull the Arbitron numbers, and the answer is: very. At least compared to competitors.
TPaw ranks an impressive number two among voting-age listeners (18+) in the 9-10 a.m. time slot, bested only by the classic rockers at KQ. His share of the listening audience more than doubles MPR News and trebles KFAN.
So just how many people listen to the governor? Arbitron rules limit me to discussing things generally, but let’s just say, in an average 15 minutes, his audience would be standing room at Xcel Energy Center. That’s not a lot compared to morning- or evening-drive leaders, but it’s not nothing.
Now you know why WCCO brass doesn’t want to mess with the show.
The demographics are interesting, and familiar to those who follow network TV newscast numbers. In the prime advertising cohort (ages 25-54), the governor doesn’t crack the Top 10, trailing MPR News and KFAN. Conversely, “Good Morning Minnesota” is the leader — by a lot — among listeners 55-plus. All told, two thirds of Pawlenty’s audience falls into this category.
Seniors vote in greater numbers than the rest of the public, so this is good for the governor, if not for WCCO’s sales staff.