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Leno

KARE11 leads with Jay Leno; Startribune.com does, too. The water cooler rules and, at least for a night, so does Leno.
By David Brauer

Yes, KARE11 led with a story about Jay Leno immediately after Jay Leno’s show, and yes, to all of us who are heartily sick of the self-promotion, it shouldn’t be any surprise in the Brett Favre-TCF BANK STADIUM age.

Sure, local TV news has done this for years. But it does underscore the most depressing result from yesterday’s Pew Survey on public attitudes toward the press: 44 percent said “local television stations do the most to uncover and report on important local issues, while a quarter (25%) identify local newspapers as the primary sources of local news reporting.”

That would be more jaw-dropping if Startribune.com hadn’t led with Leno’s appearance in its rotating picture box earlier this morning. (None of the seven featured items constituted local news.) The water cooler rules.

By the way, Leno killed in the Twin Cities: 15.9 rating, 24 share — meaning 16 percent of local households with TVs tuned in, and 24 percent of those watching watched Jay. (Update: which equals roughly 270,000 households here.) That was way above the 12.1 rating and 19 share nationwide.