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MPR advertises website on KSTP-AM

Little thing, but I can’t blame some of you for being startled by the dulcet tones of MPR’s Tom Crann emanating from AM1500 during the Twins’ recent playoff crawl.

As it turned out, Tom was voicing ads for MPRNewsQ, public radio’s newly rebranded website.

Here’s the explanation from ever-responsive MPR spokeswoman Christina Schmitt: “The Twins Radio Network contacted us post-season to see if we would like to run spots. Because they are a statewide network, like ourselves, we thought it was a unique opportunity to go beyond our airwaves and talk about MPR NewsQ.”

Hearing a competitor’s website advertised on the radio remains a novelty, and may be a smart move. I’d like to think so, because we once tried to do it. On MPR.

As Strib reporter Matt McKinney noted nearly two years ago, MPR refused MinnPost’s underwriting dough when we were getting the word out about our little start-up. We were a bit sore, but relations have been professional since then — at least for me — and somehow, both entities survived. I’m glad for NewsQ’s sake that the commercial radio is less worried about who it gets its money from.

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Comments (6)

  1. Submitted by Joe Johnson on 10/14/2009 - 07:59 am.

    Expenses such as advertising and marketing for non-profits should be banned by statue. If your reason for 501(c)(3) was at all legitimate your expenses would go toward program costs, not advertising.

  2. Submitted by Joe Johnson on 10/14/2009 - 09:16 am.

    Sorry for the SP should be statute, I got RIMM’d again.

  3. Submitted by Geoff Laskowski on 10/14/2009 - 10:28 am.

    Mr. Johnson,
    Does that ban on advertising and marketing for non-profits include the USO, the Fisher House Foundation, or the VFW Foundation, which are all organized under the 501(c)(3) provision? How about the Susan G. Komen Foundation, or the March of Dimes? Sans advertising and marketing, how else would a non-profit be able to let anyone know they existed so as to obtain donations for their mission – charitable, educational, literary, or otherwise? If a non-profit is spending an exorbitant amount of its funding on advertising that’s one thing, but to completely ban it is unrealistic.

  4. Submitted by Matthew Hauck on 10/14/2009 - 11:17 am.

    Joe Johnson:
    I’m very confused as to why you think advertising and marketing should be banned for non-profits. I work at a non-profit social services agency and we generate a substantial portion of revenue through retail stores tha need advertising to survive. That revenue goes back into the mission and allows us to be successful. Our non-profit status dictates that all the revenue must be put back into the programs, and advertising helps us to have more money for the programs in the long term.

  5. Submitted by Richard Rasch on 10/15/2009 - 11:50 am.

    Still whining about this two years later? Twins Baseball network contacted MPR, Did MPR contact you? Feeling left out of the dance is no reason to question who is paying who for advertising. Apparently MPR does care who it takes money from. I guess “A Thoughtful Approach to News” means making up news so you can throw dirt at your perceived competitors.

  6. Submitted by David Brauer on 10/15/2009 - 11:59 am.

    Richard – what news got made up? Confused here.

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