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Star Tribune tops 100 million monthly page views; video, mobile, Vita.mn data disgorged

Startribune.com, which last year topped a billion page views, racked up 103 million in January, its highest total ever, according to a company release.
By David Brauer

Startribune.com, which last year topped a billion page views, racked up 103 million in January, its highest total ever, according to a company release.

The “paper” also broke out other January results, all monthly records:

  • Mobile: 3.5 million page views
  • Videos: 700,000 page views
  • Vita.mn: 500,000 page views 

The company acknowledges that the Vikings’ playoff chase boosted traffic (though they still haven’t released pay wall numbers for Access Vikings). Of course, the Vikes were hot in the fourth quarter of ’09, too, when the Strib averaged 91 million monthly page views. The release takes pains to note gains across subject areas; overall, traffic was up 9 percent from the previous January, as measured by the web service Omniture.

Everyone knows mobile is the future, and the Strib’s data shows that platform now accounts for about 3 percent of its web looks. The Strib’s video push has skeptics inside and outside the shop; still, moving pictures generated about 20,000 views a day.

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As for vita.mn, the free entertainment weekly’s numbers compare to City Pages, which in April reported 2.5 million monthly page views for its entire news-entertainment-listings site, including 179,000 for its music blog. [Update: CP editor Kevin Hoffman says his site got 3.7 million page views in January 2010, with 800,000 in the music vertical.]