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Super Bowl spin: local media edition

Were local ratings “not so super” … or up from last year’s game? 
By David Brauer 

Fox9’s headline on its Super Bowl ratings story: “Superbowl TV Ratings Not So Super in the Twin Cities

The Star Tribune’s headline on its Super Bowl ratings story: “Super Bowl ratings up in Twin Cities

Guess which outlet competes directly with WCCO, the station that broadcast this year’s game?

While Fox9 makes the point that the Super Bowl ratings here weren’t as good as for the NFC Championship game (which, by the way, was broadcast on Fox9), the Strib notes the Minneapolis-St. Paul market finished 15th of 50-plus metered U.S. locales. Both facts are true. However, given that our 51-rating, 75-percent share was only about 10 percent lower than top-ranked New Orleans’ 56.3/82, I’d say the Strib’s take is lot closer to the mark, and local fans clearly overcame their disappointments to tune in.