MPR spokeswoman Christina Schmitt confirms that “NewsQ is being phased out in the next couple of weeks as we transition to MPR News for our website.”
Earlier this month, I got a hint this was coming from an eagle-eyed State Fair-goer who sent me the photo at right. You will notice the distinct lack of Q-osity.
According to a staff memo from news boss Chris Worthington:
As we extend across platforms and consider partnerships, it’s best that all our content be branded MPR News. In fact, we’ve seen research recently that confirms high recognition and respect for MPR News, significantly higher than MPR NewsQ.
Yes! That’s what we were trying to tell you last summer! What were you people thinking?
MPR NewsQ was hatched, offering more news, blogs, multimedia and interactivity. It was meant to signal a product distinct from our radio news. Today, we believe it’s critical that one brand — MPR News — stand for one thing across all platforms: high quality, important journalism.
Our long regional excess-letter nightmare is over.