By now, Twins fans have drooled over Sports Illustrated’s gorgeous cover of Jim Thome whacking a ball onto Target Field’s plaza.
The move also represents a solid single for SI’s business side. According to spokesman Chris Mahr, SI has printed an extra 30,000 copies for the Twin Cities market. At $4.99 a pop, the magazine will gross an extra $150,000.
Mahr says it’s typical to put extra copies in a hometown team’s town. Last June, when SI featured Joe Mauer on the cover, the print overrun totalled 25,000.
SI obviously can’t target a market when an individual-sport athlete is featured. But for years, Tiger Woods boosted sales worldwide.
The last athlete featured who wasn’t in a team sport? Serena Williams in July. Phil Mickelson, the U.S. Soccer team, U.S. Winter Olympians and of course, the Swimsuit cover gal are the other 2010 cover subjects not tied to a specific metro area.