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Pioneer Press: Sunday circulation up 0.5 percent; weekdays up 0.2

Same caveats as the Star Tribune results just published: release now, analysis to come.

Pioneer Press’ print and digital audience dominates East Metro market
With latest gains, newspaper continues industry-leading growth

ST. PAUL, Minn. – The Pioneer Press and are the media leader in the Twin Cities’ East Metro market, reaching 2.5 million users each month with their full range of media products, according to the latest industry measurements.

Included are results from today’s FAS-FAX report from the Audit Bureau of Circulations that show the Pioneer Press continuing its industry-leading pattern of multi-year circulation growth. ABC is the industry’s official monitor of newspaper circulation in the United States.

Pioneer Press totals for the six-month period ending Sept. 30 show Sunday circulation of 247,188, up 507 copies, or 0.21 percent, and Monday-Friday circulation of 185,736, up 514 copies, or 0.28 percent, compared with the same period last year.

“The Pioneer Press’ record of circulation performance is unmatched in our region and beyond,” says Pioneer Press Publisher and President Guy Gilmore. “And, as new ways of accessing news, information and advertising are introduced, people are choosing a name they know and trust  the Pioneer Press. Our print, mobile and online audiences deliver outstanding results to our advertisers.”

The Pioneer Press has reported Sunday growth for 10 consecutive reporting periods and daily growth for eight consecutive reporting periods. Among the nation’s Top 50 newspapers, the gains place the Pioneer Press No. 7 for year-over-year Sunday growth and No. 6 for daily growth, according to a Pioneer Press analysis.

Sunday circulation increases are greatest in the three major East Metro counties  Ramsey, Dakota and Washington  the Pioneer Press’ stronghold. Sunday home-delivered and newsstand average circulation in the three counties is up 981. Also noteworthy is an increase of 1,672 home-delivered average copies in the three counties on the three key weekdays for newspaper advertising, Wednesday through Friday. These figures are for print edition, individually paid copies of the Pioneer Press.

“Our mission is to deliver the news readers want, and the readers that our advertisers need in order to be successful,” Gilmore says. “Our newsroom is committed to creating a newspaper that resonates with its readers, and the results are clear. Every year we say it, but every year it’s still true. It is gratifying to produce a newspaper that is so well received by its readers.”

The Pioneer Press website averaged more than 1.8 million unique visitors each month over the past six months (April-September), according to Omniture, which measures online audiences.  Last month alone, users accessed more than 11.1 million pages.

The Pioneer Press, which last week announced a partnership to run business operations for the Twin Cities print edition of The Onion, also is positioning itself in the evolving social media marketplace, with more than 38,000 followers and fans on Facebook and Twitter.

Audiences also are increasing as more people use smart phones and other devices to access news and advertising information on the web. In mid-October, the Pioneer Press launched apps for the Pioneer Press and Vikings Now at iTunes, Android and Blackberry marketplaces.

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